Search strategy
Group keywords by customer intent and relevance to your offer, rather than volume alone.
Google Ads
Meet customers when they search.
Google Ads management built around search intent, reliable measurement and your commercial goals.
Prepare a short brief ↗What does this service cover?
Google Ads management covers campaign strategy, ad copy, budget allocation, conversion measurement and optimisation. Roas Digitall treats e-commerce purchases and qualified business enquiries as distinct objectives.
Who is it for?
For e-commerce brands, manufacturers and B2B businesses capturing existing demand. We clarify margins, sales cycles and valuable conversions before choosing campaign formats.
Our areas of work
Campaign design
Evaluate Search, Shopping and Performance Max against your products and available data.
Measurement review
Check GA4 and advertising conversions, distinguishing purchases from enquiries.
Optimisation
Review search terms, spend, creative and landing pages together.
Deliverables, schedule, access and exclusions are agreed in writing during proposal preparation.
How we work
Understand demand and economics
Review search intent, margins, sales cycles and available conversion data. Set separate objectives for purchases and qualified enquiries.
Build campaigns and measurement
Prepare account structure, ad copy, landing pages and conversion definitions together. Check product feeds for e-commerce campaigns.
Improve using evidence
Review search terms, spend and bids. Compare enquiries with sales-team feedback, and advertising revenue with business profitability.
What we track
For e-commerce, track revenue and acquisition cost; for B2B, qualified enquiries and sales conversion. Compare platform reporting with business outcomes.
Qualified lead costCustomer acquisition costROAS and revenue
Indicators depend on business objectives and the measurement setup. One metric cannot describe the whole business outcome.
Frequently asked questions
Is advertising spend included?
No. Media spend is paid to the platform and the agency fee to Roas Digitall. Both are specified separately in the proposal.
Can Google Ads and SEO work together?
Yes. Advertising can test demand while SEO builds organic visibility. Buying ads does not buy organic rankings.
Which account access is needed?
Google Ads, GA4 and, where relevant, Merchant Center access. Your business retains ownership of its accounts.
Expertise that works together
Explore all expertise ↗ROAS DIGITALL
Let’s discuss your priorities.
Which products or services need more sales or qualified enquiries?
We review your goals and starting position, then agree scope, timing and fees in writing.
Complete the short form. Your request is saved directly for our team to review.
Prepare a short briefLet's sit at
the same table.
Let's discuss your project 
Good ideas. The right moves. Real impact.GET IN TOUCH0232 332 19 60hello@roasdigitall.com
Türkiye OfficeRoas Digitall Danışmanlık E-ticaret İth. İhr. ve Ltd. ŞtiKazım Dirik Mah. 296/1 Sk. No:28 Ofis:302
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