Store structure
Plan collections, navigation and product pages around the buying journey.
Shopify
From first visit to repeat purchase.
Shopify setup, migration and store development aligned with products, customer experience and measurement.
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Approved Shopify Select Partner agencyWhat does this service cover?
Shopify services can cover a new store, platform migration or improvements to an existing store. Design, product data, payment and shipping flows, redirects and measurement are defined during scoping.
Who is it for?
For brands launching e-commerce or improving store operations and conversion experience. We first distinguish theme, app and business-process issues.
Our areas of work
Migration planning
Prepare a controlled transition for product data, important URLs and redirects.
Store development
Prioritise mobile use, cart, checkout and application needs.
Measurement and testing
Check key purchase steps and advertising and analytics data.
Deliverables, schedule, access and exclusions are agreed in writing during proposal preparation.
We work through the buying journey step by step
In store development we review every step separately and look at conversion, not only appearance.
- 01
Collection
Filters, sorting and product discovery
- 02
Product page
Imagery, variants, trust and description
- 03
Cart
Shipping information, add-ons and discounts
- 04
Checkout
Payment methods and the mobile flow
How we work
Define store requirements
Clarify catalogue, infrastructure, payments and delivery needs. For migrations, inventory current URLs and data to preserve.
Build experience and connections
Develop themes, product pages, navigation and necessary integrations. Assess apps by practical use and cost.
Test and prepare launch
Check mobile discovery, cart and checkout. Validate migrated content, redirects and measurement; agree management responsibilities.
What we track
Review conversion rate, cart-to-checkout progression and revenue alongside changes in traffic and product mix.
Conversion rateCart-to-checkout progressionStore usability
Indicators depend on business objectives and the measurement setup. One metric cannot describe the whole business outcome.
Frequently asked questions
Are themes and apps included?
Licences, app subscriptions and platform fees are specified separately rather than automatically included.
Can migration preserve SEO?
URL mapping, redirects and indexing checks reduce risk. No guarantee of unchanged traffic is possible.
Can you improve an existing store?
Yes. A new setup is not required; scope can focus on the current store.
Expertise that works together
Explore all expertise ↗ROAS DIGITALL
Let’s discuss your priorities.
Are you launching a store, migrating an existing one or improving the shopping experience?
We review your goals and starting position, then agree scope, timing and fees in writing.
Complete the short form. Your request is saved directly for our team to review.
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Let's discuss your project 
Good ideas. The right moves. Real impact.GET IN TOUCH0232 332 19 60hello@roasdigitall.com
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