Marketplace setup
Channel choice, seller account, category and attribute mapping, pricing and promotion rules, set up together.
E-commerce Consulting
A solid operation from order to doorstep.
From marketplace setup to choosing your integration software, carriers and warehouse system, we plan and set up an e-commerce operation that can grow with your sales.
Prepare a short brief ↗What does this service cover?
E-commerce consulting plans sales channels, product and stock data, order picking and delivery, returns and the software behind them as one system. Roas Digitall maps your current operation, writes the requirements, compares options against the same criteria and follows the setup through to go-live.
Who is it for?
A fit for brands that want to open marketplace channels, run several channels from one stock, review carrier contracts or bring order to their warehouse. We work with new stores and with teams shipping hundreds of orders a day; the scope follows your current operation.
Our areas of work
Integration and software choice
We select the software that carries products, stock, orders and invoices using a requirements list and a demo script.
Shipping and delivery
We compare carriers, contract terms, return flows and delivery times against your order profile.
Warehouse and stock
We define shelving, barcode receiving, picking, packing, counting and whether you need a warehouse management system.
Deliverables, schedule, access and exclusions are agreed in writing during proposal preparation.
E-commerce operations guide
Ads and the store bring in the order; operations make sure it reaches the customer correctly, on time and at a profit. Below are the topics we work through when setting up or scaling the back end of an online business, with the criteria that matter when you decide.
Start by drawing the order’s journey
An order passes through channel, stock, warehouse, carrier, delivery, returns and accounting. Each step has an owner, a piece of software and a lead time. Mapping today’s journey before choosing anything shows whether the problem sits in the software, the process or the capacity.
Channels
Your own store, marketplaces, social shops and wholesale. Each channel has its own order, return and payout rules.
One source of stock
If a product sells in several channels, stock has to be reduced in one place; otherwise you sell what you do not have.
Warehouse steps
Receiving, put-away, picking, packing and handover to the carrier. This is usually where orders wait longest.
Delivery and returns
Tracking, failed deliveries, return receipt and getting the item back on sale.
Invoices and reconciliation
An invoice for every order, and marketplace payouts and payment fees matched against your accounts.
Responsibility chart
We write down who does each step, in which software, and whom to call when something goes wrong.
Checklist
- Daily orders and peak-period orders
- Order and return share per channel
- Number of products and variants (SKUs)
- All software in use and how it is connected
- Time from order to handover to the carrier
- Manual, error-prone tasks
Marketplace setup and management
Amazon, eBay, Etsy and regional marketplaces such as Otto and Kaufland in Germany or Trendyol and Hepsiburada in Türkiye differ in category strength, fee structure and delivery expectations. We decide which channels to open, and in which order, based on your product, margin and operational capacity.
Channel choice
Demand in your category, referral and service fees, shipping model, promotion expectations and return rules, weighed together.
Seller account
Company documents, tax details, bank account, brand or authorisation documents and category approvals, prepared completely.
Listing and mapping
Category tree, required attributes, variants, barcodes (GTIN) and image rules mapped separately for each marketplace.
Pricing rules
Channel prices set on the contribution left after fees, shipping share and promotion discounts.
Account health
Late shipments, cancellations, returns and response times affect your rating and visibility; we set them up for daily tracking.
Promotion calendar
Before joining a marketplace event, stock, warehouse capacity and post-discount profitability are checked together.
Checklist
- Products and categories allowed under each marketplace’s rules
- Trademark registration or distributor authorisation
- Fee and deduction table per channel
- Product list with barcodes and correct variants
- Committed handling time
- Who answers customer questions, and how fast
Choosing integration and e-commerce software
Multichannel integration or inventory software carries products, stock, prices and orders between your store, marketplaces, carriers and accounting. A poor choice comes back as stock errors and manual fixes. We choose against your requirements list and a demo with your real products, not a brand name.
Channel coverage
Does it have official connections for every channel you sell on today or plan to in the next 12–18 months, and which operations do they support?
Stock and price sync
How often is stock updated, what happens with simultaneous orders, can you set channel prices and stock buffers?
Products and variants
Does it really handle your variants, bundles, attribute mapping and bulk editing?
Orders, labels, invoices
How many clicks, or how automatically, does an order become a shipping label, tracking number and invoice?
Accounting and API
Connection to your accounting or ERP, an open API and data export: can you take your data with you if you switch later?
Cost and support
Monthly fee, per-order fee, setup fee, user limits, support channel and response time, written into the contract.
Checklist
- Written requirements (must-have and nice-to-have)
- Shortlist of two or three options
- Demo script using your real products
- Pilot period and success criteria
- Data migration plan and switch-off date for the old system
- Exit and data return clause in the contract
Choosing carriers and designing delivery
Shipping directly affects customer satisfaction, return rate and cost per order. The right carrier depends on the weight and size of your parcels, the regions you deliver to and your return volume. We calculate marketplace shipping programmes and your own carrier contracts separately.
Pricing
Weight and size bands, zone differences, surcharges (oversize, pickup, redelivery, fuel) and annual price increase terms.
Coverage and transit time
Transit times where your customers are, the daily pickup cut-off and weekend delivery.
Damage and loss
Claims process for damaged or lost parcels, deadlines and liability limits.
Return shipping
Return labels or codes, drop-off points and the time a return takes to reach your warehouse.
Integration
Label printing, tracking numbers sent automatically to the store and marketplace, delivery status monitoring.
More than one carrier
Two carriers by product type or region reduce risk; set it up without making the operation complicated.
Checklist
- Last three months of shipments (weight, size, zone, returns)
- Quotes compared on the same sample of shipments
- Pickup cut-off aligned with warehouse hours
- Cash on delivery and return label needs
- Free shipping threshold checked against profit per order
- Customs and duties for cross-border shipments confirmed with an adviser
Warehouse layout and warehouse management systems (WMS)
As orders and product ranges grow, “where is it?” turns into lost time and wrong shipments. A warehouse management system knows each item’s bin, the order in which orders should be picked, and checks by barcode that the parcel holds the right product. Not every business needs a separate WMS; the warehouse module of the inventory software is sometimes enough.
Bin locations
Every shelf position gets an address; items are scanned into place on receipt, so the system knows where they are.
Picking method
Order picking, batch (wave) picking or zone picking, chosen to suit your order profile.
Pack verification
Scanning each item at packing prevents wrong and missing items; the shipping label prints in the same step.
Stock rotation
First-expiry-first-out (FEFO) for dated goods, first-in-first-out (FIFO) for the rest, with batch tracking.
Cycle counting
Instead of one big annual count, fast movers are counted often and slow movers less often.
Layout
Best sellers near packing, heavy items on lower shelves: walking distance sets picking time.
Checklist
- Daily orders and order lines
- Picking error and wrong-shipment rate
- Inventory accuracy (system vs. shelf)
- Labelling plan for items without barcodes
- Packaging standard per product
- Extra staff and shift plan for peak periods
Your own warehouse or a 3PL?
Fulfilment providers store, pick, pack and ship on your behalf. They can suit businesses with strong seasonality or that struggle to find space or staff; your own warehouse may be better if you want to keep control of product handling and the unboxing experience.
Cost comparison
Rent, staff, equipment and software against storage, receiving, per-order and packaging fees, at the same order volume.
Service level
Same-day shipping cut-off, accuracy commitment and peak capacity should be written into the contract.
Visibility
You need live views of stock, order status and returns from your own software.
Exit plan
Counting and transferring stock and returning data at the end of the contract, defined from the start.
Checklist
- Special storage needs (temperature, humidity, fragility)
- Liability and insurance for damage and loss
- Reporting frequency and access
- Price increase terms and minimum commitments
Payments, invoicing and reconciliation
Choosing a payment provider sets not just fees but payout times, payment methods and how chargebacks are handled. Invoicing every order and matching marketplace payouts to your accounts takes too much time to do by hand as you grow.
Payment provider
Fees, payout times, local payment methods, 3D Secure and chargeback handling, compared together.
Invoicing
Invoices created and sent automatically with the order; your obligations are confirmed with your accountant.
Payout reconciliation
Marketplace payouts matched line by line to orders, fees, shipping and return deductions.
Accounting link
Sales, refunds and expenses transferred to accounting regularly, without re-typing.
Checklist
- Provider quotes compared on the same revenue
- When the invoice is created (order, shipment or delivery)
- Credit note flow for returns
- Who does the monthly reconciliation, and how
Returns and customer service
Returns are the hidden cost of e-commerce: shipping both ways, inspection, repacking and time off sale. A clear return policy and fast return processing lower both cost and complaints.
Return policy
Period, conditions and return shipping rules, written the same and clearly in the store, on marketplaces and in the parcel.
Return receipt
Returns are checked the day they arrive, sorted as resellable, B-grade or damaged, and booked into stock.
Return reasons
Reasons such as size, colour, damage or wrong item are coded and tracked; product pages and packing are fixed accordingly.
Customer questions
Reply templates for marketplace questions, email and messaging, a response-time target and a named owner.
Checklist
- Return rate and the five most common reasons
- Time from return arrival to refund
- What happens to B-grade and damaged items
- Legal review of distance-selling and return texts
Product data and catalogue management
Every channel wants the same product with different fields. Without one source for product data you get wrong prices, missing attributes and inconsistent stock across channels. Building product records correctly once and distributing them from there also makes opening new channels faster.
One source
Product data lives in the inventory software, the ERP or a product information management (PIM) system; nobody edits listings by hand in each channel.
SKUs and barcodes
Every variant gets a unique SKU and barcode, and a code is never reused for another product.
Attribute set
Material, size, colour and use filled with standard values; visibility in marketplace filters depends on it.
Image standard
Background, size, angles and number of images, set once against each channel’s rules.
Checklist
- SKU and barcode list, duplicate codes
- Products missing required attributes
- Title and description rules per channel
- Steps and owner for adding a new product
Calculate profit per order
Revenue can grow while profit shrinks. Knowing the contribution left per order for each channel and product decides where to invest, the free shipping threshold and how far promotions can go.
Revenue
Net sales after VAT and discounts.
Channel deductions
Marketplace fees, service fees, payment provider fees and channel promotion contributions.
Operating cost
Product cost, packaging, warehouse labour, shipping and the expected cost of returns, per order.
Marketing cost
Ad spend per order: if the contribution does not cover it, growth grows the loss.
Checklist
- Contribution table by channel and product
- Return rate included in the calculation
- Free shipping threshold against average basket
- Upper limit for promotion discounts
No fixed ratio does this calculation for you; it is built from each business’s own figures. To see profitability together with advertising, you can also use our ROAS calculator.
Operating KPIs to track
The health of an operation can be followed with a few numbers. We track them in a weekly table by channel and warehouse, marking peak periods separately.
On-time shipping
Share of orders handed to the carrier within the committed handling time.
Cancellations and returns
Cancellations from stock-outs, delays or customer changes, and returns by reason.
Inventory accuracy
How often system stock matches the shelf count.
Order processing time
Time from order to printed shipping label.
Cost per order
Warehouse, packaging, shipping and software costs divided by orders.
Customer response time
Average time to answer marketplace questions and customer messages.
Our role in this work
- Mapping the current operation and its costs
- Writing requirements and comparing options on the same criteria
- Running demos, the pilot and the migration plan
- Writing down processes and responsibilities
- Watching the KPIs with you in the first weeks
- Connecting it with your store, advertising and reporting
Contracts, subscriptions and carrier agreements are made in your company’s name. We do not provide warehousing or fulfilment; tax and legal obligations should be confirmed with your accountant or tax adviser.
How we work
Map the current operation
We record channels, order volume, product structure, the software in use and the real cost per order, and make visible where orders wait in the warehouse and in transit.
Choose and set up
We write the requirements, compare options on the same criteria and have vendors demo with your real products. The chosen setup goes live through a pilot, with data migration and written procedures for your team.
Measure and hand over
We set up KPIs for on-time shipping, inventory accuracy, returns and cost per order, watch the first weeks with you and hand responsibilities over to your team.
What we track
We track the operation through on-time shipping, cancellation and return rates, inventory accuracy, order processing time and total cost per order, noting peak periods and product mix changes separately.
Orders shipped on timeInventory accuracyOperating cost per order
Indicators depend on business objectives and the measurement setup. One metric cannot describe the whole business outcome.
Frequently asked questions
Do you provide the software and carrier contracts?
No. We choose and set them up with you; contracts and subscriptions are made in your company’s name and account. Software, carrier and warehouse fees are not included in our fee.
Do you run the warehouse?
No. We do not offer warehousing or fulfilment. We help you organise your own warehouse or choose a third-party logistics (3PL) provider.
Which marketplaces do you work with?
We work with the common marketplaces in Germany and Türkiye. Which channel suits your product is decided together, looking at category, fees, delivery expectations and return rules.
Do you advise on tax and invoicing?
We set up the technical flow for invoicing and accounting integrations. Your tax and legal obligations should be confirmed with your accountant or tax adviser.
Expertise that works together
Explore all expertise ↗ROAS DIGITALL
Let’s discuss your priorities.
Opening a new channel, struggling as order volume grows, or reviewing your software and carrier choices?
We review your goals and starting position, then agree scope, timing and fees in writing.
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