ROAS
Revenue ÷ ad spend. A ROAS of 4 means 4 in revenue for every 1 spent.
See what your ROAS is worth.
Enter your monthly ad budget and ROAS values. See the revenue difference and the break-even ROAS where ads start to pay off.
Result
- Current monthly revenue
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- Monthly revenue at target
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- Extra monthly revenue
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- Break-even ROAS
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- Current contribution profit
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- Contribution profit at target
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This tool is a simple scenario calculation, not a forecast or a guarantee. When the budget changes, ROAS usually changes too; here it is held constant.
How to read it
Break-even ROAS
1 ÷ gross margin. With a 25% margin the break-even ROAS is 4: below that, ads do not pay for themselves.
Contribution profit
Revenue × gross margin − ad spend. Operations, staff and other costs are not included.
Let’s review your ROAS together.
We review your account and measurement setup, then agree priorities with you.
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