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Break-even ROAS calculator

Enter what one order leaves you with. See the lowest ROAS at which ads do not lose money, and the most you can spend to win one order.

Enter your numbers

Result

Contribution profit per order
–
Contribution margin
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Break-even ROAS
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Maximum ad cost per order
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This tool is a simple scenario calculation, not a forecast or a guarantee.

How is it calculated?

What is break-even ROAS?

The ROAS at which ad spend exactly equals the contribution profit of the order. Below it ads lose money; above it they leave profit.

Formula

Break-even ROAS = selling price ÷ contribution profit per order. Contribution profit = price − product cost − shipping − fees − other costs.

Example

If a product sold for 100 leaves 44 after costs, break-even ROAS is 2.27. You can spend up to 44 on ads to win one order.

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