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Spotify Ads
A brand voice worth hearing.

Spotify advertising built around audio creative, audience planning and measurement. Make your message relevant to the listening experience.

Prepare a short brief ↗

What does this service cover?

Spotify Ads management covers campaign objectives, audience planning, audio or visual creative, media budgets and performance reviews. Roas Digitall connects listening outcomes to your brand goals and reports reach separately from website activity and sales. Formats and targeting options are checked for the market and buying path available to your account.

Who is it for?

For consumer brands launching products, building awareness or adding audio to a wider digital campaign. For B2B businesses with long sales cycles, we first test discovery and consideration rather than assuming immediate lead generation.

Our areas of work

01

Audience and context

Review markets, demographics, interests and available account settings. Listening context is not treated as purchase intent.

02

Audio creative

Develop scripts, voice direction and clear calls to action. Confirm production rights, music licensing and current format requirements.

03

Video and display

Evaluate complementary visual formats against campaign goals and account access. Availability is checked for each market.

04

Media and test planning

Define audience, message, schedule and budget hypotheses. Agree test duration and success indicators before launch.

05

Measurement and landing pages

Review UTMs, website analytics and necessary consent. Read platform reach, website visits and commercial outcomes as separate layers.

06

Reporting and next steps

Review impressions, reach, frequency and available completion metrics. Turn findings into creative and budget decisions.

Deliverables, schedule, access and exclusions are agreed in writing during proposal preparation.

How we work

01

Audience and context

Review markets, demographics, interests and available account settings. Listening context is not treated as purchase intent.

02

Audio creative

Develop scripts, voice direction and clear calls to action. Confirm production rights, music licensing and current format requirements.

03

Reporting and next steps

Review impressions, reach, frequency and available completion metrics. Turn findings into creative and budget decisions.

What we track

Review UTMs, website analytics and necessary consent. Read platform reach, website visits and commercial outcomes as separate layers. Review impressions, reach, frequency and available completion metrics. Turn findings into creative and budget decisions.

Reach and frequencyAvailable audio / video completionUTM visits and supported conversions

Indicators depend on business objectives and the measurement setup. One metric cannot describe the whole business outcome.

Frequently asked questions

Will Spotify ads generate sales?

Spotify can support discovery and consideration. Sales impact depends on the product, message, market, landing page and measurement setup. We define testable goals without guaranteeing sales or ROAS.

Can campaigns target Türkiye and Germany?

Before launch, we check current country, account and format eligibility. We do not assume that both markets offer the same inventory or features.

Are podcast ads included?

Podcast placements may have separate buying, inventory and production requirements. We confirm the options available through Ads Manager and other buying paths before agreeing scope.

Are voice production and media spend included?

Media, voice production, music licences and agency fees are itemised separately in the proposal. Production scope and usage rights are agreed in writing.

How does Spotify work with Google and Meta?

Spotify can support discovery, Google can capture search demand and Meta can test visual messages. We measure channel outcomes separately and avoid adding together overlapping platform conversions.

Expertise that works together

Explore all expertise ↗
ROAS DIGITALL

Let’s discuss your priorities.

Spotify advertising built around audio creative, audience planning and measurement. Make your message relevant to the listening experience.

We review your goals and starting position, then agree scope, timing and fees in writing.

Complete the short form. Your request is saved directly for our team to review.

Prepare a short brief
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Türkiye OfficeRoas Digitall Danışmanlık E-ticaret İth. İhr. ve Ltd. Şti
Kazım Dirik Mah. 296/1 Sk. No:28 Ofis:302
35100 Bornova, İzmir, Türkiye
Germany OfficeRoots Organics GmbH
Georg-Wulf-Straße 15
28199 Bremen, Deutschland