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Email Marketing
From first purchase to lasting relationships.

Plan campaigns and automated email journeys around customer lifecycle, permission-based data and repeat purchases.

Prepare a short brief ↗

What does this service cover?

Email marketing includes segmentation, campaign planning, automated flows, content and performance review. Roas Digitall treats new-customer onboarding and existing-customer communication as different needs.

Who is it for?

For e-commerce brands with an opted-in list or plans to build one responsibly. We review sending frequency, data quality and store integration at the start.

Our areas of work

01

Lifecycle journeys

Prioritise welcome, cart abandonment and post-purchase journeys for the business model.

02

Segmentation

Group customers meaningfully by purchasing history and interests.

03

Campaign production

Connect subject lines, messaging, design and products to the same objective.

04

List and measurement

Review permissions, unsubscribes, data quality and conversions together.

Deliverables, schedule, access and exclusions are agreed in writing during proposal preparation.

How we work

01

Review data and lifecycle

Inspect permission-based data, segments and current sends. Identify communication needs for first purchases and repeat orders.

02

Build journeys and messages

Plan welcome, cart and post-purchase journeys as appropriate. Review product data, triggers, content and sending checks.

03

Improve relationships and results

Monitor clicks, purchases and unsubscribes. Adjust sending frequency and segments to customer behaviour.

What we track

Do not rely on opens alone. Review clicks, purchases, repeat orders, deliverability and unsubscribes together.

Email-driven conversionsRepeat purchasesUnsubscribe rate

Indicators depend on business objectives and the measurement setup. One metric cannot describe the whole business outcome.

Frequently asked questions

Do you use purchased email lists?

No. We work with permission-based data connected to your business; list buying is not part of the service.

Are platform subscriptions included?

Platform, application and sending fees are assessed separately.

Are open rates sufficient to measure success?

No. Privacy features can affect open tracking. Clicks, conversions and customer relationships must also be considered.

Expertise that works together

Explore all expertise ↗
ROAS DIGITALL

Let’s discuss your priorities.

Do you have a permission-based list, and is your priority first orders, repeat purchases or reactivation?

We review your goals and starting position, then agree scope, timing and fees in writing.

Complete the short form. Your request is saved directly for our team to review.

Prepare a short brief
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Türkiye OfficeRoas Digitall Danışmanlık E-ticaret İth. İhr. ve Ltd. Şti
Kazım Dirik Mah. 296/1 Sk. No:28 Ofis:302
35100 Bornova, İzmir, Türkiye
Germany OfficeRoots Organics GmbH
Georg-Wulf-Straße 15
28199 Bremen, Deutschland