Channel and permission planning
Review target markets, customer preferences and provider availability. Separate promotional messaging from transactional notifications.
SMS & WhatsApp Marketing
A personal touch. At the right moment.
Connect SMS and WhatsApp campaigns with your customer journey. Permission-based messaging, segmentation and automation support repeat purchases and qualified conversations.
Prepare a short brief ↗What does this service cover?
SMS & WhatsApp Marketing delivers relevant messages to opted-in audiences through campaigns and lifecycle flows. We plan channel selection, provider integrations, copy, frequency and measurement together.
Who is it for?
For e-commerce brands seeking repeat purchases, B2B teams nurturing customer relationships and businesses turning existing customer data into more useful communication.
Our areas of work
Segmentation and campaigns
Build offers, launches and reactivation messages around customer behaviour, purchase history and interests.
Lifecycle automation
Plan welcome, cart reminder and post-purchase flows within the permissions and technical capabilities available.
WhatsApp conversation flows
Plan templates, replies and team handoffs using official WhatsApp Business infrastructure, including required platform approvals.
Shopify and CRM integrations
Connect store and customer data through supported integrations, validating event triggers and data quality.
Frequency and cost controls
Manage preferences, opt-outs, sending limits and cross-channel overlap. Track messaging and provider fees separately.
Deliverables, schedule, access and exclusions are agreed in writing during proposal preparation.
How we work
Assess the starting point
Review customer data, permissions, country support and integration requirements.
Build and validate flows
Test messages, segments, opt-outs and event triggers before launch.
Learn and improve
Start with controlled sends and improve using replies, conversions, costs and customer preferences.
What we track
Evaluate clicks and replies alongside business outcomes. State attribution windows and avoid presenting attributed revenue alone as evidence of incremental growth.
Delivery rateLink clicksReplies and qualified conversationsConversions and repeat purchasesCost per messageOpt-out rate
Indicators depend on business objectives and the measurement setup. One metric cannot describe the whole business outcome.
Frequently asked questions
Are SMS and WhatsApp the same service?
They are separate channels that can share a strategy. SMS focuses on text delivery; WhatsApp supports a messaging experience. Permissions, technical requirements and costs are assessed separately.
Can we immediately message our existing phone list?
We first review data sources, permissions, customer preferences and target-market requirements. We do not send indiscriminately to purchased lists.
Is Klaviyo SMS available in every country?
No. Availability depends on the recipient country. We check current support for your target market and can propose another suitable provider when needed.
Can WhatsApp messages be automated?
Flows can be set up using suitable WhatsApp Business infrastructure, customer permissions and current platform rules. Template approvals and human handoffs are defined at the outset.
Are sending fees included in the service fee?
Platform subscriptions, message delivery and provider charges are separate costs. Proposals explain the scope and estimated usage costs.
Expertise that works together
Explore all expertise ↗ROAS DIGITALL
Let’s discuss your priorities.
Share your target market, store or CRM platform and customer messaging priorities.
We review your goals and starting position, then agree scope, timing and fees in writing.
Complete the short form. Your request is saved directly for our team to review.
Prepare a short briefLet's sit at
the same table.
Let's discuss your project 
Good ideas. The right moves. Real impact.GET IN TOUCH0232 332 19 60hello@roasdigitall.com
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