Brief and script
Clarify audience, central message and desired viewer action.
Plan video production and motion design for brand storytelling, product explanation and advertising use.
Prepare a short brief ↗Video and motion work can include concepts, scripts, filming or animation, editing and format adaptations. The distribution channel and desired audience action are defined before production.
For brands explaining products, demonstrating expertise or expanding advertising creative. We assess filming needs, existing footage and delivery formats together.
Clarify audience, central message and desired viewer action.
Plan product footage, presenter-led video or motion according to the brief.
Shape pacing, captions and sound to support understanding.
Prepare vertical, horizontal and short versions for their intended channels.
Deliverables, schedule, access and exclusions are agreed in writing during proposal preparation.
Define purpose, audience and publication context. Evaluate filming, motion design and edits from existing assets.
Submit script, filming needs and audio/visual direction for approval. Agree core content and short adaptations before production.
Prepare agreed vertical and horizontal versions. Check captions, safe areas, revisions and usage rights at handover.
Advertising video connects viewing with conversion; corporate video must communicate its message and suit its use. Publication objectives determine the measures.
Indicators depend on business objectives and the measurement setup. One metric cannot describe the whole business outcome.
No. Shoot days, animation length, delivery formats and crew needs are defined separately.
Raw footage, project files, licences and usage rights are specified in the agreement.
Revision rounds and limits are agreed during scoping. A new script after approval may require additional scope.
What is the video's purpose, where will it run and which footage is already available?
We review your goals and starting position, then agree scope, timing and fees in writing.
Complete the short form. Your request is saved directly for our team to review.
Prepare a short brief