Shopify Catalog
Standardises your product data and syndicates it to AI platforms. Eligible products enter Catalog by default; if your data setup is custom, Catalog Mapping fine-tunes how products are represented.
Shopify
Visible in AI. Ready to sell in many countries.
Shopify presents your product data in a structure AI assistants can read, and lets you sell to different countries from one store. We set these features up for your store and measure the results.
Review your store with us ↗
Approved Shopify Select Partner agencyHow do AI assistants find your products?
Shoppers have started to ask assistants such as ChatGPT, Copilot and Gemini when discovering products. Shopify presents your store data in a standard structure those assistants can read, so products can reach these channels without a separate integration for every platform.
assistant
The shopper asks
I need waterproof winter boots.
✦ Product suggestion
layer
Shopify Catalog + UCP
Product data is structured and opened to AI agents.
CatalogUCPagents.md
store
Your store
Products, prices and stock stay here. Checkout and the customer relationship stay with you.
ProductPriceStockOrder
Agentic Storefronts channel
In the admin, under Sales channels, you manage which AI channels you sell on. Shopify names ChatGPT, Microsoft Copilot, Google AI Mode and Gemini among them.
Open protocol: UCP
The Universal Commerce Protocol lets agents handle product discovery, carts, checkout and order tracking in one shared language. Shopify implements it through its own MCP servers, so each platform does not need its own integration.
Agent instructions file
Shopify manages an agents.md file for your store, and by default the /llms.txt content. It tells AI agents how the store can be used and can be customised with a theme template.
Knowledge base
Non-product information such as the returns process, shipping times and brand values lives in the Knowledge base, so assistants can answer those questions with your wording.
You stay in control
You remain the merchant of record and own the customer relationship and after-sales experience. Price, stock and description updates flow to the channels automatically, and orders show in the admin with channel attribution.
Our role
- Product data quality: titles, descriptions, attributes, variants, GTINs and images in a form agents understand
- Checking structured data and robots access, using Shopify’s readiness audit
- Shaping the Knowledge base and agents.md content to your brand’s language and policies
- Measuring orders and results by channel and combining it with SEO and GEO work
Appearing in AI answers cannot be guaranteed. We prepare data quality and accessibility and track the results.
Selling to many countries from one store
With Shopify Markets you manage one store and offer a tailored shopping experience to different countries. Currency, language, pricing, product availability, domain and tax display can be set for each market.
Market-specific currency and price
Prices appear in the shopper’s currency, and the cart and checkout follow it. Price lists can be set per market. We check the payments setup needed for multiple currencies against your store’s country.
Language and translation
Content for a multilingual store is translated with Translate & Adapt or a compatible app. Good translation means localising the product and the offer, not only the language.
Domains and international SEO
Each market can run on its own domain, subdomain or subfolder, and Shopify creates hreflang and meta tags automatically. The right structure decides search visibility in a new country.
Catalogues and market structure
Each market can get its own product list and prices. Markets can be nested (for example Canada under North America), and the most specific market that matches the buyer applies.
Taxes and duties
Duties and import taxes can be calculated and shown at checkout. With Managed Markets, Shopify takes the merchant-of-record role and handles tax and customs processes; availability depends on country and plan.
Consistent campaigns
Discount codes and gift cards work across markets, and fixed amounts are converted between currencies at checkout.
Our role
- Deciding which countries to open first, based on demand, competition and operational capacity
- Localising translation, offers and product information, plus domain structure and hreflang checks
- Making payment, delivery and returns information clear in every market
- Market-level advertising and measurement, planned with our experience in Türkiye and Germany
Every new country also brings tax, legal and logistics responsibilities. We clarify them with your accountant and logistics partners.
How we work
Review
We look at your store, product data and current channels.
Prioritise
We decide together which AI channel and which country comes first.
Set up and data
We prepare Catalog data, the Knowledge base, markets, translation and domains.
Measure and improve
We track results by channel and market and adjust the scope accordingly.
Frequently asked questions
Is it guaranteed that my products show up in AI assistants?
No. Shopify presents your product data in the right structure; the AI platforms decide which product appears in which answer. We prepare data quality and accessibility and track results by channel.
Does this apply to a store selling from Türkiye?
According to Shopify, any merchant in Catalog who sells to US buyers is eligible for ChatGPT and Copilot, regardless of store location. Because purchasing is currently open to US buyers only, we first check your US selling setup (shipping, tax, returns).
Do these features cost extra?
Shopify states that eligible products enter Catalog without extra configuration. Payment fees and channel terms can change, so we check current terms together before the engagement.
Do I need a separate store for every country?
No, Shopify Markets lets one store manage different markets. A separate store can be the better choice when a different brand or operation is involved, and we assess that together.
Who is responsible for tax and duties?
Outside Managed Markets you are generally responsible for your own tax and customs obligations as the seller; with Managed Markets Shopify takes the merchant-of-record role. Which fits depends on country and plan, and we clarify it with your accountant.
Expertise that works together
Send us your request
Our team can review your request and discuss scope and next steps with you.
Let's sit at
the same table.
Let's discuss your project 
Good ideas. The right moves. Real impact.GET IN TOUCH0232 332 19 60hello@roasdigitall.com
Türkiye OfficeRoas Digitall Danışmanlık E-ticaret İth. İhr. ve Ltd. ŞtiKazım Dirik Mah. 296/1 Sk. No:28 Ofis:302
35100 Bornova, İzmir, Türkiye
35100 Bornova, İzmir, Türkiye
Germany OfficeRoots Organics GmbHGeorg-Wulf-Straße 15
28199 Bremen, Deutschland
28199 Bremen, Deutschland